• social media • reputation management • search engine optimization • web • video • print • presentations
Our Philosophies for Social Media Success:
We believe there are no shortcuts to building loyalty, engagement or trust. Relationships are nurtured and built on.
We believe at its core, social media is about people and community.
We believe we must be proactive, not reactive with the community in engagement.
We believe the personality of the brand needs to be consistent online and offline.
We believe content must be sharable to make true, new connections.
We believe active engagement is the key to your customer’s heart and mind.
We believe both positive and negative comments need responses.
We believe in transparency and a timely response.
We believe social media has to be part of a whole marketing strategy, not a strategy of its own.
We believe without goals, there is no ROI.
No, these philosophies aren’t just marketing mumbo-jumbo used to run up our bill. They do work! Following these philosophies does take more time and money, but the ultimate goal for brands on social media is building customer loyalty. There are no shortcuts to that. Total likes and fans are important but they won’t bring any true benefits to your brand. If you are just building likes, you will never find a real return on investment. The ultimate goal for social media is building a community and customer loyalty.
Once you have a true community built, there will be less effort on your part to maintain the community. The advocates for your brand will help you maintain and grow the community.